IIM Lucknow paper on crisis communicationIIM Lucknow paper on crisis communication

Virendra Singh Rawat

The Indian Institute of Management (IIM), Lucknow is cultivating a new crop of entrepreneurs dedicated to the domestic agricultural and farm sector.

IIM Lucknow’s Post Graduate Program in Agribusiness Management (PGP-ABM) is designed for individuals with an affinity towards agro-based enterprises and aspiring to become India’s new-age agribusiness leaders.

This two-year, full-time residential program aims to nurture agribusiness executives, entrepreneurs, and intrapreneurs with vision, competence, and the right mindset for developing and growing agribusiness and agro-based firms with a strong international focus.

With India being a 70 percent agricultural economy, there is a constant need for well-trained and qualified experts to steer this key industry.

Employing about 60 percent of the nation’s workforce, agriculture is the most significant source of income for rural India.

This makes IIM Lucknow’s PGP – ABM crucial for the development and growth of agriculture sector as it contributes to increased agricultural production and efficiency, leading to higher profitability for farmers and agribusiness corporations.

Prof M K Awasthi, Chairperson of PGP-ABM at IIM Lucknow, said agribusiness sector is most promising sector in terms of growth opportunities and social transformation catalyzer as this sector has ever growing demand propelled by the rising population and purchasing power of consumer.

“This is the only sector where aggregate demand is influenced by demographic factors, and keeps growing even during the period of economic recession or pandemic… These MBAs are in short supply as all IIMs together produce less than 140 such agribusiness specialist MBAs,” he added.

IIM Lucknow’s Business incubation Centre has supported many agri-preneurs. Some of these startups are Organic ledger, Utopian, Standarde and Farmers2Family.

Commenced in 2004, this program has enrolled 20 batches of students to date. The program aims to transmit information and skills necessary for managers to succeed in an increasingly dynamic and complicated workplace. At various stages, it sharpens and develops the student’s understanding.

IIM Lucknow, established in 1984, is the fourth in the prestigious IIM family of management schools to be established in India after IIM Calcutta, IIM Ahmedabad and IIM Bangalore. In 2005, IIM Lucknow expanded its area of influence in the realm of management education by becoming the first IIM to set up a satellite campus exclusively for Executive Education at NOIDA in Delhi NCR region.

IIM Lucknow is accredited by AACSB and AMBA while its EQUIS Accreditation is ongoing. The institute features in the prestigious FT -100 Top Global Business schools for both the 2-year Flagship PGP program and One-year IPMX Program.

It is also consistently ranked amongst top business schools in the NIRF Rankings. IIM Lucknow was the first IIM to start a 2-year full time MBA program in Sustainable Management 8 years back. It also has a long-standing full-time MBA program in Agri Business Management.

The centres for excellence at IIM Lucknow including the Centre for Public Policy, Centre for Food and Agribusiness Management, Centre for Business Sustainability, Centre for Marketing in Emerging Economies, to name a few, regularly carry out evidence-based research and interventions in public policy and management practice.

Faculty of IIM Lucknow feature in top 2 percent of global scientists for research output and impact. Its alumni occupy top positions in the world of business, public policy and in several other fields.

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