UP real estate regulator asks developers for unambiguous adsSocial media

Virendra Singh Rawat

The Uttar Pradesh real estate regulator has asked the property developers for unambiguous advertising and publicity in consumer interest.

UP Real Estate Regulatory Authority (UP RERA) has directed developers to harness the various promotion and advertising mediums including print, electronic, digital, social media, outdoor publicity etc to ensure that the prospective consumers are apprised of all important details of the projects.

The publicity and advertising tools such as newspapers, magazines, brochures, leaflets, social media platforms, hoardings, electronic media etc should prominently display the RERA portal website address as well as the project registration number.

Moreover, the popular social media outlets viz. Facebook, Instagram, Youtube etc should carry unambiguous information/content for consumers to allow them to make informed and conscious decisions regarding investment in the RERA registered projects.

According to UP RERA chairman Sanjay Bhoosreddy, the publicity and advertising material should clearly mention relevant details about the projects in legible fonts, while the audio-video content should have discerning clarity for audience.

Since inception, UP RERA has issued over 8,500 recovery certificates (RCs) totalling more than Rs 3,000 crore against defaulting builders. RERA was implemented pan India in May 2017.

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Last year, UP chief minister Yogi Adityanath had also expressed concern over the trend of real estate companies going bankrupt and filing for insolvency proceedings, and asked for taking remedial measures to protect gullible consumers.

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