Samsung looks to consolidate position in smartphone marketSamsung launches new smartphones

Rudraksh Singh Rawat

Leading consumer electronics brand Samsung is looking to consolidate its flagship position in the domestic smartphone market with new launches.

The company has recently unveiled two smartphones viz. Galaxy A55 5G and Galaxy A35 5G, thus fortifying its reputed Galaxy A series.

According to Samsung, the new additions to its stable reiterate commitment to offering cutting-edge technology at accessible price points, and catering to a wide range of consumers.

As the top selling smartphone series in India, the Galaxy A series has garnered enviable popularity among India’s MZ (Millennial and Gen Z) consumers.

With these fresh launches, Samsung aims to solidify position in the 5G smartphone segment and the rapidly growing mid-premium (Rs 30,000-Rs 50,000) segment in India.

Sporting a metal frame, these smartphones are rated IP67 for water and dust resistance, while the camera capabilities, including a 50 MP triple camera, have been enhanced with AI-powered features for superior results regardless of ambient brightness.

Moreover, Samsung has incorporated flagship-level security solution, Samsung Knox Vault, into the Galaxy A series. It provides comprehensive protection against hardware and software attacks, thus safeguarding critical data.

With upgrades in CPU, GPU, and NPU performance, coupled with a larger cooling chamber, these devices are showcased by Samsung to deliver smooth and efficient operation, whether gaming or multitasking.

The company is offering bank cashback, EMI options, and additional benefits such as Amazon vouchers and subscription services.

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