Reebok, a leading global brand in sports footwear and apparel, launched its brand new store in Lucknow on Saturday.
Noted Bollywood actor Malaika Arora, herself a fitness freak, unveiled the new Reebok outlet.
The store is part of Reebok’s ongoing expansion in India under the aegis of Aditya Birla Fashion and Retail Limited (ABFRL), and it aimed to cater to the growing demand for quality sportswear in Lucknow.
The new store showcases Reebok’s signature collections in the core categories of Running, Training, Walking and Lifestyle. It promises an immersive shopping experience with an extensive selection of high-performance athletic footwear, active-wear, and essential accessories designed to elevate fitness journeys.
Manoj Juneja, Reebok India COO said, “This strategic expansion is a testament to our commitment to provide exceptional sports & fitness experience and the highest caliber of athletic footwear, apparel, and accessories to the thriving youth in India. We are pleased to have Malaika Arora, a fitness icon, at our grand opening.”
Arora said Reebok has always been at the forefront of promoting a healthy and active lifestyle. “I believe that fitness is not just about physical strength, but also about mental well-being… I am excited to share my journey, fitness tips, and engage with the passionate fitness community in Lucknow and beyond.”
Reebok International Limited, headquartered in Boston, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and lifestyle footwear, apparel and equipment.
Reebok is a part of the Authentic Brands Group (ABG) with ABFRL as the operating partner in India.
ABFRL is part of Indian conglomerate Aditya Birla Group. With revenue of Rs 12,418 crore spanning retail space of 10.8 million sq ft, it is India’s first billion-dollar pure-play fashion powerhouse with an elegant bouquet of leading fashion brands and retail formats.
The company has a network of 3,977 stores across approximately 33,535 multi-brand outlets with 6,723 point of sales in department stores across India. It has a repertoire of India’s largest brands in Louis Philippe, Van Heusen, Allen Solly and Peter England, established over 25 years. Pantaloons is one of India’s leading fashion retailer.
The company’s international brands portfolio includes – The Collective, Amongst India’s largest multi-brand retailers of international brands and has long term exclusive partnerships with select brands such as Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok and Galeries Lafayette.