North India’s leading jewellery chain Aisshpra Gems & Jewels is looking to expand retail footprint.Aisshpra Gems & Jewels

EP Bureau / Lucknow

North India’s leading jewellery chain Aisshpra Gems & Jewels is looking to expand its retail footprint.

The 82-year-old company plans to launch 50 stores in the next five years and leverage its brand positioning of showcasing exceptional jewellery designs and customer service.

The expansion drive is aimed at bringing Aisshpra Gems & Jewels’ excellence to customers across new cities and regions including Rae Bareli, Ayodhya and Khalilabad.

Currently, Aisshpra has two stores in Gorakhpur, apart from outlets in Lucknow, Padrauna, Basti, Deoria, Ballia and Azamgarh.

To fuel its expansion plans, Aisshpra Gems & Jewels is investing heavily in technology too.

The company has partnered with Microsoft to integrate all their stores with cloud computing and ERP.

Using advanced technology, Aisshpra can manage the data of hundreds of franchisee stores with just one click. This has resulted in a significant increase in its overall business efficiency, allowing them to provide personalised customer service to their clients.

“We are excited about this major expansion, which will enable us to take our exquisite jewellery and exceptional customer service to new cities. We aim to take the exceptional craftsmanship of Aisshpra to a wider base of customers,” Atul Saraf, Chairman, Aisshpra Gems & Jewels, said.

He said the company has witnessed robust growth even in post-pandemic period, which was testimony to Aisshpra’s quality products and services.

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“Technology is the backbone of our business growth strategy. With the help of advanced technology, today we have the capability of accessing the data of 100 franchisees with just one click,” noted Vaibhav Saraf.

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