4,000 hectare tent city on anvil for Mahakumbh 2025File photo of Kumbh

Virendra Singh Rawat

In the run up to the ‘Maha Kumbh 2025’ in Prayagraj, the Uttar Pradesh government is planning to tap the power of social media for a global branding of the mammoth event.

The state will organise a 360 degree social media conclave by collaborating with both governmental and non-governmental agencies to reach a wider audience transcending boundaries.

So far, only government agencies were involved in organising the Maha Kumbh Mela. Aparajita Singh, Regional Tourism Officer of Prayagraj, said the department aims to connect with as many people as possible with this drive.

The tourism department will organise a competition inviting ideas related to the Maha Kumbh. The participants with the most unique ideas in this competition will be recognised and their ideas will become an integral part of the Maha Kumbh theme.

The two-day social media conclave is scheduled to be held in March 2024, and a proposal has already been sent to the government for approval.

The conclave will encompass both local and global social media influencers. Additionally, leading tour operators from across the country are being invited to share their insight on attracting backpackers to the Maha Kumbh.

Hoteliers are also encouraged to participate in these confabulations. While proposals for necessary facilities for tourists will be sought from all stakeholders, a review of plausible shortcomings in the current supply chain will also be conducted for mitigation.

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