ODOP exports touch Rs 2 trillionUP CM Yogi Adityanath

Virendra Singh Rawat

The exports of traditional products and handicrafts from Uttar Pradesh have touched Rs 2 trillion, according to chief minister Yogi Adityanath.

In 2018, UP launched its flagship One District One Product (ODOP) scheme to revive traditional industries through institutional support and 360 degree branding nationally and globally.

While the ODOP exports, which fall under the umbrella of Micro, Small and Medium Enterprises (MSME), have hit Rs 2 trillion, the state is aggressively looking to achieve shipments of Rs 3 trillion in 2-3 years.

Speaking at a recent programme in Lucknow, the CM outlined the transformative role played by the ODOP scheme. Nearly 9.6 million MSMEs are currently operational in UP, providing employment to 4 million people who returned to the state during the pandemic period.

He said the state is providing a security insurance cover of Rs 5 lakh to the MSME entrepreneurs.

Further, Yogi pointed out the world community recognised the potential of UP at the International Trade Show organised in Noida last year, which attracted more than 500 foreign buyers.

He said UP fortified its economic position over the last seven years under his regime (2017-present), witnessing improvements in infrastructure and connectivity.

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