UP to tap social media for Maha Kumbh 2025UP to tap social media for Maha Kumbh

Virendra Singh Rawat / Lucknow

Ahead of the Prayagraj ‘Mahakumbh’ 2025, the Uttar Pradesh government will set up a ‘Digital Kumbh Museum’ at a cost of Rs 60 crore to attract devotees.

The proposed Museum to be set up by the state tourism department is among the slew of projects underway in the run up to the world’s largest congregation of humanity in Prayagraj, which is regarded by the Hindus as one of the holiest ancient places in India.

As such, the Yogi Adityanath government is making extensive preparations for the ‘Mahakumbh’ Mela by developing and redeveloping tourism sites, beautifying temples and ramping up tourist infrastructure.

In addition to showcasing the rich culture of India, the Museum will offer insight into the mythological and historical significance of the Mela.

In a recent meeting, chief minister Yogi underlined that the Mahakumbh Mela 2025 will be cherished for a very long time by the devotees, and they will extol its virtues.

The Museum will feature galleries with spiritual themes, including Spiritual and Kumbh Mela Interpretation Gallery, Samudra Manthan Gallery, and Akhada Gallery. It will also comprise a food plaza and souvenir shop, allowing visitors to purchase literature and souvenir related to the Mela.

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Meanwhile, the tourism Department has proposed various other development works worth nearly Rs 300 crore in preparation of the Mela.

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