E-vehicle major Tesla has cut the price of its full self-driving (FSD) driver assistant software by a third from US$12,000 to $8,000 in the US market.
Tesla CEO Elon Musk, who is also one of the world’s richest persons, is a big votary of the FSD technology.
He is sanguine that FSD will become a major source of revenue for Tesla going forward, although the technology remains under intense regulatory and legal scrutiny.
However, Tesla maintains the FSD do not make its vehicles autonomous and they still require active driver supervision.
Earlier, Musk announced Tesla will unveil robotaxis on Aug 8, after wire service Reuters reported Tesla had scrapped its inexpensive, mass-market car in favour of robotaxis.
In 2023, Musk claimed the price of FSD, then tagged $15,000, was low even has he observed the car’s value would increase if it became autonomous.
Meanwhile, the world’s most valuable automotive, Tesla has been paring prices on the auto line-up in major markets.
Facing muted sales and intensifying price war for e-vehicles, Tesla cut prices by $2,000 across its lineup in China like in the US.