To position Uttar Pradesh as the country’s most favoured tourism destination, the Yogi Adityanath government is set to promote the state’s tourist hotspots at major airports across India.
UP’s tourist destinations are already being showcased at railway stations, bus terminals, airports and high-traffic locations within the state.
Initially, ‘Brand UP’ will be promoted at five major airports in India, with plans for further expansion as needed.
‘Brand UP’ will be highlighted through large display boards at strategic locations in airports, including the arrival and departure areas of international and domestic terminals in Delhi and Mumbai.
These displays will provide information on the diverse tourist attractions and the vibrant tourism landscape of UP.
Similar promotional efforts for ‘Brand UP’ will be prioritised at various terminals in Kolkata, Coimbatore and Indore.
UP Tourism has already initiated this process, with preparations underway for its swift implementation.
UP is famous for its rich and diverse culture, as well as its numerous events and festivals.
UP Tourism is promoting the state’s vibrant cities, attractions, natural landscapes, wildlife, adventure tourism, cuisine, heritage, religion and culture through various branding initiatives, aiming to establish the state as a top tourist destination in India.
Tourism plays a crucial role in the economic growth of UP, significantly contributing to employment generation both directly and indirectly.
This sector is also vital to the state’s goal of becoming a $trillion economy.