UP promoting food processingUP CM Yogi Adityanath

Virendra Singh Rawat

A high-level delegation of Uttar Pradesh will participate at the World Economic Forum (WEF) meeting at Davos, Switzerland to give a major push to ‘Brand UP’ globally.

For the first time, a separate pavilion of UP would showcase the state’s flagship schemes, the role of ‘Invest UP’ as an investment promotion and facilitation agency before a global audience.

The WEF meeting is being held at Davos during January 14-19, 2024. Enthused with the success of the UP Global Investors Summit (GIS) held in February 2023, the Yogi Adityanath government is expected more investment proposals from global players.

With a dedicated FDI policy providing concessions, exemptions and rebates to overseas as well as Fortune 500 companies, UP offers a slew of sops to woo big corporate houses and investors.

The huge population base of UP provides a vast market potential to any global company looking to invest in the state and reap the incremental rewards.

The massive untapped potential of heritage, religious, spiritual and monument tourism in UP is an added attraction for hospitality and logistics majors, especially in the backdrop of the proposed January 22 consecration of Lord Ram temple in Ayodhya.

The solar, infra, logistic, food processing and IT & Electronic Manufacturing policies of UP opens door for investment in the state’s industrial and economic firmament, according to a state government spokesperson.

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