Invest UP to host roadshows in US, EuropeUP CM Yogi Adityanath

Virendra Singh Rawat

Varanasi, the cultural epicentre of Uttar Pradesh, will host a special exhibition featuring 10 GI (Geographical Indication)-tagged products, highlighting the region’s rich heritage on June 24.

The exhibition will coincide with the 25th meeting of the Central Regional Council, being held in the temple town for the first time.

This high-level conclave will feature Union Home Minister Amit Shah, UP Chief Minister Yogi Adityanath, Uttarakhand CM Pushkar Singh Dhami, Madhya Pradesh CM Mohan Yadav and Chhattisgarh CM Vishnudev Sai.

The GI-tagged handicraft products include Banaras Brocade and Saree, Banaras Zardozi, Banaras Gulabi Meenakari Craft, Banaras Glass Beads, Banaras Metal Repoussé Craft, Banaras Metal Casting Craft, Varanasi Wooden Lacquerware and Toys, Banaras Wood Carving, Varanasi Soft Stone Jali Work, Banaras Hand Block Print, reflecting the rich heritage and craftsmanship of local artisans.

Padma Shri Dr Rajni Kant, known as the ‘GI Man of India’, said this event is a proud moment for Kashi, a city famous for its art, culture and traditions.

He shared that the exhibition of GI products will provide a platform to showcase the talent of Kashi’s artisans.

Purvanchal has 32 GI products, supporting almost 2 million artisans, with an annual business of around Rs 25,500 crore.

Currently, UP has 77 GI products, reflecting its rich art, craft traditions, agricultural excellence and unique regional identities.

An additional 30 products are in the process of receiving the GI tag, which will further strengthen this achievement.

Adarsh Kumar Maurya, a state awardee known for Varanasi’s Soft Stone Jali Work, said CM Yogi Adityanath himself is the brand ambassador of GI products.

He praised the CM for reviving fading art forms and giving new recognition to traditional handicrafts. By offering artisans a platform during this major event, the government has boosted the morale of skilled hands.

He added that the exhibition will help promote Varanasi’s GI-tagged handicrafts. Special guests from other states will get to experience and appreciate the fine craftsmanship of Kashi, potentially leading to more business orders for local artisans.

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