Uttar Pradesh is gearing up to participate in the ‘International and French Travel Market – IFTM Top Resa 2025’ in Paris from September 23 to 25.
With over 120 countries participating, the Yogi Adityanath government aims to showcase its vast tourism potential to attract global tourists and investors.
“After transforming UP into a national growth engine over the past eight years, Chief Minister Yogi Adityanath is now set to take the state’s tourism sector global,” an official said.
The government will showcase the state’s rich cultural heritage, including ODOP products, local handicrafts, and traditional arts.
The UP pavilion will feature a creatively designed setup showcasing intricate handicrafts, stunning artifacts, and temple-inspired architecture — offering an immersive experience that highlights the state’s unique identity and craftsmanship.
Around 300,000 French tourists visit India annually, while 700,000 Indians travel to France — reflecting strong tourism ties between the two countries.
Seizing this opportunity, UP Tourism is gearing up to attract French and European travellers to destinations like Varanasi, Ayodhya, and the Buddhist Circuit, offering them rich spiritual and cultural experiences.
The event offers a key opportunity for UP to connect with French and European travel professionals, tour operators, and tourism investors.
his initiative is expected to boost foreign tourist footfall, forge new business partnerships with Europe, and contribute to the state’s economic growth.
Most foreign tourists visiting UP generally originate from South Asian countries. The Yogi government is now focused on significantly increasing footfall from European and Western nations.
The recent Maha Kumbh saw encouraging participation from Western tourists — a trend the state aims to sustain and expand.
UP Tourism is making focused efforts to attract foreign tourists and investment by showcasing UP’s strengths in heritage tourism, wellness and Ayurveda, eco-tourism, and rural experiences.
The Paris event will highlight offerings such as Ayurveda retreats, yoga centres, and rural homestays. In addition, UP’s tourism policy will be promoted to inform investors about key incentives — including capital subsidies, land allotment, and streamlined approvals — aimed at revitalizing historic forts, palaces, and spiritual sites across the state.
UP Tourism is planning to present live performances of Uttar Pradesh’s traditional dance forms such as Mayur Nritya, Raas Leela, Tribal Dance, Bundeli Folk Dance, and Kathak to captivate the global audience.
IFTM Top Resa is France’s premier B2B international travel trade show and a key gateway to the European tourism market. Held over three days in Paris, the event brings together travel professionals, tour operators, and investors from around the world.
Organised by iftm.fr, it offers unmatched networking and promotional opportunities for destinations looking to expand their reach in Europe.
IFTM Top Resa attracts over 30,000 participants from more than 120 countries, with tourism destinations from over 170 countries and regions on display.
Recognised as a premier global platform for the travel and tourism industry, the event brings together diverse cultures, destinations, and business opportunities under one roof — making it an ideal venue for international collaboration and promotion.