To take financial inclusion to the grassroots, Uttar Pradesh will launch a mega saturation campaign across all Gram Panchayats in the state starting next month.
Scheduled from July 1 to September 30, the initiative aims to ensure last-mile delivery of key financial services to eligible citizens.
Launched under the directives of the Department of Financial Services, Union Ministry of Finance, the drive will focus on extending the benefits of flagship central schemes such as the Pradhan Mantri Jan Dhan Yojana (PMJDY), Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY) and Atal Pension Yojana (APY) to every deserving individual.
The primary objective is to ensure 100% coverage of all eligible beneficiaries who have so far been left out of these schemes.
Alongside enrolment in financial schemes, the drive will prioritise KYC re-verification of dormant Jan Dhan accounts, opening of new bank accounts, and registration in insurance and pension schemes.
This state-wide campaign reflects the Yogi Adityanath government’s commitment to inclusive development under the vision of ‘Sabka Saath, Sabka Vikas’, bringing financial empowerment to every corner of rural society.
The UP Director General of Institutional Finance has issued instructed all District Magistrates and departmental officials to run the financial inclusion campaign with strong leadership at the district level.
At least one camp will be organised in every Gram Panchayat, while weekly review and monitoring will be done to regularly track progress.