Uttar Pradesh, which is targetting to become a $trillion economy, will host the 2nd edition of ‘UP International Trade Show 2024’ during Sep 25-29 in Greater Noida.
The show will showcase an array of sectors viz. IT/ITeS, MSME, startups, education, agriculture, health, tourism & culture, energy, One District One Product (ODOP) scheme.
The state is wooing entrepreneurs, investors, manufacturers, traders and exporters for the trade fair, which will feature Vietnam as the partner country.
Buyers and importers from 72 countries across continents including Europe, Africa, North America, Latin America and Oceania are expected to participate in the five-day event.
The number of exhibitors is estimated to jump 25 percent from 2,000 in 2023 to almost 2,500 this year.
UP is famous for several traditional industries such as Varanasi for Banarasi silk sari, Bhadohi (carpet), Lucknow (chikan), Kanpur (leather goods), Agra (leather footwear), Aligarh (lock), Moradabad (brassware), Meerut (sports goods), Saharanpur (wooden products) etc.
The trade fair will offer a trading platform for business-to-business (B2B) and business-to-consumer (B2C) deals to participants.
Recently, UP chief minister Yogi Adityanath directed officials to leverage the event for state’s soft-power of music, culture, heritage, cuisine, tourism, fashion etc.
The trade fair will also include a session on insurance in collaboration with the Insurance Regulatory and Development Authority (IRDA).