UP to boost rural economy with agri-tourismUP to boost rural economy with agri-tourism

Virendra Singh Rawat

The Uttar Pradesh governmnt is looking to partner hospitality players to boost the rural economy and create local jobs.

The state has identified 229 agri-tourism villages to allow the tourists experience the rustic village lifestyle and celebrate the essence of ethnic culture and tradition.

Principal Secretary (tourism and culture) Mukesh Kumar Meshram said agri-tourism would provide farmers with additional income and boost rural tourism.

Agri-tourism encompasses agri-accommodation, rural homestays, agri-food and beverages, agri-recreation, agri-sport, agri-tainment, agri-therapy, cultural tourism etc.

The supplementary aspects of agri-tourism such as horticulture, apiculture, floriculture, and perfumery give a fillipn, to the rural economy.

According to UP additional chief secretary (agriculture) Devesh Chaturvedi said tourism and hospitality offered the best ICOR (incremental capital output ratio) and employment generation potential.

Moreover, the state is focusing on designing various schemes that provide stable tourism infrastructure in the villages.

The Yogi Adityanath government has partnered with the Confederation of Indian Industry (CII) to host a mega farm summit named Krishi Bharat in November 2024.

The summit will include various agri-startups, foreign companies, and global venture capitalists looking for opportunities to invest in the domestic agricultural value chain.

Delegations of progressive farmers and agri experts from countries like the US, Germany, Brazil, Italy, Poland, France, Spain, Indonesia, and Kenya will participate in the four-day event in Lucknow, which will aim to bolster agri-startups and introduce artificial intelligence in farming.

Due to its sheer size and agricultural land, the state offers unlimited scope for modern technologies, such as AI, drones, vertical farming, and internet of things in agriculture for higher yield and augmenting income.

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