UP to woo investorsUP CM Yogi Adityanath

Virendra Singh Rawat

Uttar Pradesh’s efforts to develop the traditional identity of districts into industry specific brands through the flagship One District One Product (ODOP) scheme are gaining momentum.

Now, the state government is looking to catalyse the famous ceramic and pottery industry of Khurja.

Under the Khurja Master Plan 2031, a ‘Ceramic Haat’ will be developed, benefiting around 400 units associated with this industry. There is a plan to shift ceramic units from the old population to developed areas.

Since the launch of the ODOP scheme, the city of Khurja in Bulandshahr district has gained international recognition.

Today, the state exports almost US$ 23 million worth of goods produced by the ceramic and pottery industry, with a significant contribution from Khurja.

In fact, the UP government is developing the districts and cities around the National Capital Region (NCR) for faster economic growth. Khurja is part of the same roadmap.

Moreover, Khurja is located strategically; it is merely 129 km from Delhi, 92 km from Meerut, and 33 km from the under-construction Jewar International Airport in Greater Noida

Khurja is one of the oldest pottery clusters in India, with over 400 small-scale units active in the region. It is also linked to mega projects such as the Eastern Dedicated Freight Corridor and FTWZ.

Meanwhile, UP chief minister Yogi Adityanath has directed officials to improve the packaging quality and boost exports. The ceramic industry directly employs around 25,000 people.

The CM also emphasised on incorporating innovations and technology for esthetic product display and availability.

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