The One District One Product (ODOP) scheme has transformed Uttar Pradesh’s traditional crafts into global brands while empowering artisans and entrepreneurs.
With 12 new additions, the ODOP portfolio now boasts 74 unique products, thus setting a model now replicated across India.
MSME Secretary Pranjal Yadav said the ODOP scheme is being widely discussed and appreciated nationwide owing to its transformative impact on the artisan-based economy.
The unique traditional industries of each district are now gaining national and international attention, leading to enhanced employment opportunities and a revitalised state economy.
Now, acting on UP Chief Minister Yogi Adityanath’s directives, 12 new district-specific products have been incorporated into ODOP.
These include Baghpat’s agricultural implements and accessories, Saharanpur’s hosiery products, Firozabad’s food processing, Ghaziabad’s metal products and textile/apparel items, Amroha’s metal and wooden handicrafts, Agra’s petha industry and all types of footwear, Hamirpur’s metal products, Bareilly’s wooden products, Etah’s chicory products, Pratapgarh’s food processing, Bijnor’s rushes and related products, and Ballia’s sattu products.
Under the ODOP banner, many heritage products viz. Banaras saree, Bhadohi carpet, Kannauj perfume, Agra shoes, Aligarh locks, Saharanpur wood carving and Bijnor’s bamboo and zari work, are already established on the world stage.
These items have not only revived local traditions but also seen a significant export increase.
Amroha District Magistrate Nidhi Gupta Vats highlighted that Amroha’s dholak and readymade garments were already part of ODOP.
With the addition of metal and wooden handicrafts, Amroha’s rich craftsmanship will now gain further visibility and contribute to the district’s development.
She emphasised that ODOP is pivotal to achieving the vision of a self-reliant India and supporting UP’s march toward becoming a $trillion economy.
To boost the global competitiveness of ODOP products, the Yogi government has implemented a range of support measures, including training programs, access to credit, and marketing assistance.
Products are promoted globally through exhibitions, fairs and digital platforms.
Efforts such as branding, packaging, GI tagging and design innovation have further strengthened the ODOP ecosystem, spurring investment and industrial growth across the state.