To transform Uttar Pradesh into a ‘Viksit and Atmanirbhar’ state, the Yogi Adityanath government is launching another innovative initiative following the successful organisation of the 3rd edition of the UP International Trade Show (UPITS) 2025.
During October 9-19, ‘Swadeshi Melas’ will be organised across all 75 districts of the state to promote micro, small, and medium enterprises (MSMEs), khadi, handloom and handicraft products, providing them with a robust platform at the district level.
UP MSME, Khadi, Handloom and Textile minister Rakesh Sachan has urged people to visit these fairs during the festive season of Diwali and support the ‘Vocal for Local’ vision by purchasing indigenous products.
Swadeshi Mela will not only bring smiles to the faces of small entrepreneurs, artisans, and craftsmen but also usher prosperity into their homes this Diwali, he noted.
Sachan noted while the UPITS is organised at the state level, the Swadeshi Melas aim to extend similar opportunities to the district level, ensuring that local artisans and entrepreneurs receive wider exposure.
These fairs will be set up in high-footfall areas using tents and other temporary facilities.
Special arrangements have been made to assist small artisans from rural areas, including transportation and logistical support, to ensure their active participation.
He also emphasised the overwhelming success of the UPITS 2025, held in Greater Noida during September 25-29, which featured over 2,200 stalls, attracted 500 buyers from 80+ countries, recorded over half-million visitors, and generated business inquiries worth Rs 12,500 crore.
Swadeshi Melas will further promote indigenous products and GST reforms, offering a valuable platform for local entrepreneurs and artisans to showcase and sell their products.