Bolstered by an investment of Rs 131 crore from Bikaji Foods International, rapidly growing F&B brand The Hazelnut Factory (THF) today announced a rapid expansion roadmap.
Hazelnut is planning to open a new outlet every month for the next 36 months across Uttar Pradesh and the National Capital Region (NCR).
According to THF Founder & CEO Ankit Sahni, the fresh infusion from Bikaji will propel the Lucknow-based company to expand footprint in 6-7 states and accelerate its growth trajectory.
To support its growth, THF will establish three new manufacturing units, with one based in Noida to boost production capacity in North India.
“We are thrilled to partner with Bikaji. This investment will not only support our expansion into six states over the next four years, but also drive innovation in the F&B industry,” Sahni told the media here this evening.
In the first phase, THF will target key cities viz. Noida, Prayagraj, Agra, Varanasi and Gurugram as part of its ambitious 36-month plan.
Hazelnut is also expanding its product offerings and distribution, making its high-demand items more accessible to customers, he added.
Meanwhile, Badal Sahni, Co-founder THF, emphasised the brand’s dedication to quality and innovation going forward.
“Our three new manufacturing units will ensure we meet rising demand while maintaining the quality we are known for. Our ultimate goal is to make Hazelnut Factory the nation’s leading F&B brand, with a strong presence in both retail and direct selling,” he noted.
With its innovative approach, commitment to quality, and customer focus, The Hazelnut Factory is well on its way to becoming a major player in India’s F&B sector, the founders echoed in unison.