The Confederation of Indian Industry (CII) is looking to partner with Uttar Pradesh to propel the tourism sector for economic growth and creation of jobs in the state.
Recently, CII Northern Region Committee on Tourism & Hospitality called upon the UP tourism & culture minister Jaiveer Singh to discuss the issue.
The meeting focused on exploring ways to strengthen UP’s position as one of India’s most attractive tourism destinations and to enhance industry–government collaboration for sustainable sectoral development.
Singh said UP has immense potential to become the leading tourism destination of India, given its rich cultural heritage, spiritual landmarks, diverse landscapes, and improving infrastructure.
With projects such as the Varanasi and Ayodhya development initiatives, expressway connectivity, and enhanced air links, the state is witnessing a major transformation. He also added that CII’s proactive engagement is welcome and look forward to working together to boost domestic and international tourism, create employment, and promote Uttar Pradesh as a global tourism hub.
K B Kachru, Chairman, CII Northern Region Committee on Tourism & Hospitality, highlighted the industry’s commitment to supporting the government’s vision.
He said CII has been actively working to promote the tourism and hospitality ecosystem through strategic policy advocacy, capacity building, and partnerships with state governments.
UP is a key tourism state, and CII aims to contribute by facilitating investment, developing heritage circuits, and encouraging private sector participation to enhance the visitor experience, he noted.
Ragini Chopra, Co- Chairperson of the Committee, emphasized that aviation can be a real game-changer for UP’s tourism growth.
With the expansion of airports in Ayodhya, Kushinagar, and Jewar, seamless connectivity can open new avenues for both domestic and international travellers.
She said CII is keen to work with Yogi Adityanath government in UP to create a holistic ecosystem that links aviation, hospitality, and tourism promotion for inclusive development.