To position Uttar Pradesh as a leading global tourism destination, the Yogi Adityanath government will showcase the state’s tourism at international tourism trade fairs in Spain and Germany.
During these global events, Prayagraj Mahakumbh 2025 will be presented as an intangible cultural heritage of humanity, highlighting its spiritual, historical, and cultural significance.
Aligned with the vision of Chief Minister Yogi Adityanath, Mahakumbh stands out not only as a religious and spiritual event but also as a symbol of India’s rich historical heritage.
UP Tourism has meticulously planned to present its grandeur on the global stage, ensuring maximum visibility at international fairs.
Mahakumbh 2025 will have a 45-day calendar from January 13 to February 26 at Sangam, the confluence of Ganga, Yamuna and mythical Saraswati rivers in Prayagraj.
The global outreach will invite people from across the world to experience this magnificent event while also showcasing other diverse tourism offerings and special attractions of UP.
The tourism fairs will feature thematic grand pavilions focusing on Mahakumbh 2025 and UP’s rich cultural legacy.
A 40 sq mt pavilion will be constructed at the International Tourism Trade Fair (FITUR), scheduled during January-28 at Madrid, Spain.
A similar pavilion will be set up at the ITB Berlin Fair, which will take place during March 4-6 at Berlin, Germany.
In addition to promoting Brand UP, the land of the Buddha and the Sanatan faiths, discussions will be held with key stakeholders from major tourist sectors and prospective investors to attract foreign investment.