Virendra Singh Rawat Researchers have found that younger consumers are increasingly opting for online grocery shopping (OGS) owing to convenience of digital payment and ‘ecologically conscious delivery’ of goods. The research team comprised scholars from the Indian Institute of Management (IIM), Lucknow; IIM Nagpur; Amrita School of Business, Coimbatore; and IPAM Lisboa – Marketing Business … Continue reading Uptick in online grocery among youth: IIM study