HDFC Bank, India’s leading private sector bank, has announced the launch of My Business QR at the Global Fintech Fest (GFF) 2025.
My Business QR is India’s 1st commerce identity QR for small businesses.
It is launched in partnership with Vyaparify as an extension of the Bank’s popular SmartHub Vyapar merchant app, which is used by over 2 million merchants across India.
QR stands for ‘Quick Response’ and QR codes are capable of storing encrypted data, which is accessible by scanning them.
This unique QR merges two of India’s popular digital habits — QR payments and chat — to create a convenient engagement-based online purchase experience.
With My Business QR, merchants can create a digital business profile that doubles as an online commerce-ready storefront.
Customers can scan and save the merchant’s business profile directly to their phone contacts.
‘My Business QR’ also makes the merchants more discoverable through search engine optimised listings allowing customers to order and pay for products and services instantly, in a safe and secure manner.
This offering from HDFC Bank will help SMEs capture a larger share of local digital commerce, without the need for major investment, complex tools or technical skills.
Rajanish Prabhu, Head – Payments & Direct Banking Channels, HDFC Bank said, HDFC Bank envisions to empower merchants with technology to grow their businesses.
“With our SmartHub Vyapar app, we simplified digital payment acceptance for merchants and now with My Business QR, we are offering a solution that gives merchants a foundation to fuel the growth of their business in the digital economy,” he added.
Ruby Jain, founder of Vyaparify said, “At Vyaparify, our mission has been to give every small business a simple digital identity that customers can search, save, and engage with. Together with HDFC Bank, we are bringing Bharat’s merchants an industry-first commerce identity QR—one mode that carries their identity, discovery, engagement, and commerce.”
With this launch, HDFC Bank and Vyaparify are taking a significant step towards driving digital inclusion for India’s merchants, making it easier for small businesses to not only collect payments but also build their digital presence.
At GFF 2025, HDFC Bank also introduced a range of next-generation payment solutions designed around UPI & India’s Digital Rupee to make everyday transactions simpler and safer.